5 Reasons to Use Platform as a Service (Paas) When Creating a UC Strategy

Posted by Alex Misevski on April 6, 2017

Deploying a cloud-based unified communications system can greatly benefit your business. Generally, unified communications involve the integration of multiple methods of communication and data sharing—such as voice, video conferencing, mobility features, and the Internet—around a single user interface. By bringing together multiple communications services into a single cohesive product, a unified communication structure offers opportunity for optimizing business processes and enhancing efficiencies.

Instead of having fragmented communication systems, a unified strategy, particularly one engineered using cloud computing, can bring more value to your business. Here are five key ways using a unified strategy can greatly benefit your business.

Why You Should Use Platform as a Service (Paas) When Creating a Unified Communications Strategy

1.  Enhanced Employee Productivity

A cloud-based unified communication strategy is the ideal solution for the current mobile, ever-busy workforce. Contrary to the traditional communication systems that tether workers to their desks, cloud-based products free employees and grant them the connectivity and productivity they need, from anywhere, at any time.

Whether they’re off-site meeting clients or visiting the company’s warehouse, engaged in the meeting room or taking a work from home day, your employees remain connected and productive.

Furthermore, unified communications improves productivity by enabling employees to send information on one medium and receive it on another. For example, an employee can receive a voicemail and decide to access it using e-mail or a mobile device. And, if the sender is online and accepts calls, the employee can send the reply right away via text chat or video call. Otherwise, the employee may choose to send it as a non-real time message, such as e-mail, which can be accessed using a wide range of media channels.


2.  Enhanced Team-Based Productivity

If you use platform as a service (PaaS) when creating a unified communications strategy, you can access powerful, productive, and user-friendly collaboration tools your business can use without any geographical constraints.

With a unified communication system, your employees can conveniently work in teams while sharing information or comfortably take part in audio or video conferencing via a single platform, irrespective of their location or device.

A powerful unified communications system can ease collaboration, data sharing, and group activities. On the other hand, disjointed communication solutions often are devoid of consistent accessibility, interoperability, and dependability, and are challenging for IT to manage. For example, when working with disparate teams who rarely meet in-person, PaaS will assist in effective communication and enhanced productivity.


3.  Reduced Business Costs

A common technology mistake most businesses make is to individually buy ‘best of breed’ solitary applications that are unable to ‘talk’ to one another. While such fragmented systems could be useful in their own right, they could be far more powerful if they worked together. Worse still, by the time this mistake is identified, it’s too late and lots of expenses have already been incurred.

However, with a unified communications system, you are likely to reduce business costs. Through the consolidation of various technologies around a single user interface, unified communications architecture save costs by maximizing the efficiency of communications investments, easing system communications management, and reducing employee travel expenses. Furthermore, rather than installing several separate products that do not sit in sync, you can use cloud computing to create a unified communications platform that will limit the need for expensive installation and maintenance of on-premise equipment and software.


4.  Reduced IT-Support Requirements

Using PaaS for delivering a joined-up communications system benefits IT staff by lowering their workload. Since monitoring tools and notifications are available with a single log-in, they can deploy multiple apps that run in a single environment.

Furthermore, using PaaS allows you to transfer the role of supporting complicated communication infrastructure to your managed service provider. This way, you can reduce costs by lowering the number of employees and lowering office space requirements, while still maintaining everyday business functionalities. Consequently, your IT staff can be dedicated to improving the things that really matter for the growth of your business, without being sidetracked by time consuming system maintenance and security issues.


5.  Enhanced Organizational Agility

In the current highly competitive marketplace, businesses need agility to maintain a competitive edge. And, using cloud computing to deliver a robust communication strategy can enhance the productivity of both employees and teams, resulting in increased productivity of the organization as a whole.

A proper communication structure can bolster productivity and improve business outcomes. By streamlining communications in a common environment, response times are increased and gaps between dispersed teams are lessened. As a result of the real time, decision making capabilities within the business are enhanced, remarkably accelerating sales cycles. More so, PaaS offers greater scalability that can accommodate seasonal spikes in required telecom capacity. In today’s unpredictable business environment, effectively reacting to huge spikes is important for maintaining agility.

A cloud-based strategy offers the perfect, cost-effective solution: you can conveniently expand or lower your telecom capacity depending on your current needs of your business.


The Power of the Cloud

Using PaaS when creating a unified communications strategy is important for organizations of all sizes, from small businesses to large-scale global enterprises. Instead of having fragmented systems, you can use the power of the cloud to unify communication tools and greatly optimize your business and streamline processes. Consequently, your business will have the productivity and agility necessary to maintain a leading edge in today’s ultra-competitive marketplace.

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Topics: cPaaS, productivity, UC

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