Four Ways to Use SMS to Increase the Acquisition & Engagement of Mobile Users

Posted by Alex Misevski on January 5, 2017

Smartphone usage is exploding, and doesn’t show signs of slowing down. By 2019, it’s estimated that the number of smartphone users worldwide will be close to 3 billion. And, with data showing that 90 percent of users’ mobile time is spent in apps, integrating SMS capabilities in applications is pivotal in brands growing their mobile user base.

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Topics: CX, UX, SMS

Zang Beefs Up Business Processes With Enhanced Communication Capabilities

Posted by Lee Ho on January 2, 2017

Imagine the improvements in communications and collaboration among the internal and external users of your business processes and applications if their communications software, e.g., text, email and chat, were built right in. There’d be no more switching between apps to continue conversations or share information. Processes could be integrated, transmissions streamlined and productivity elevated.

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Topics: Communication Apps, UX, Automation

Product Design and the Customer Experience

Posted by Nick Zdravkovski on August 31, 2016

The competition to gain and hold onto customers has blown the roof off traditional software development. Developers are scrambling to keep up with innovative new technologies coming out of the woodwork on a continual basis. Plus, the demands of a new generation of digital experts—you know them as millennials—are driving the market and must be taken into account. In this environment, what can product designers bring to product development to help their companies thrive?

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Topics: CX, customer happiness, UX, UI