Smartphone usage is exploding, and doesn’t show signs of slowing down. By 2019, it’s estimated that the number of smartphone users worldwide will be close to 3 billion. And, with data showing that 90 percent of users’ mobile time is spent in apps, integrating SMS capabilities in applications is pivotal in brands growing their mobile user base.
Imagine the improvements in communications and collaboration among the internal and external users of your business processes and applications if their communications software, e.g., text, email and chat, were built right in. There’d be no more switching between apps to continue conversations or share information. Processes could be integrated, transmissions streamlined and productivity elevated.
The competition to gain and hold onto customers has blown the roof off traditional software development. Developers are scrambling to keep up with innovative new technologies coming out of the woodwork on a continual basis. Plus, the demands of a new generation of digital experts—you know them as millennials—are driving the market and must be taken into account. In this environment, what can product designers bring to product development to help their companies thrive?