People respond faster to a text message than they do to voicemail or email. It’s a trend that has emerged in our spectacularly digital age and is here to stay. Relegated to history is the landline, even email. In fact, SMS (Short Message Service) text messages have a phenomenal open rate of 98 percent—which no other marketing tool comes close to matching. Combine that with the 4.5 billion mobile users in the world (smartphones and feature phones, since SMS works on both) and you have a market worthy of leveraging any way you can.
Businesses today are doing just that. They’re taking advantage of widespread SMS usage to cement relationships with their customers. Restaurants are confirming reservations. Nail salons are making appointments. Online shops are increasing sales by answering customer questions on the spot. It’s a whole new world—and today’s tech-savvy consumers love it!