Perhaps you don’t know that millennials hate voicemail—or that you should care whether they do or not. On the contrary, you need to wrap your head around this contemporary reality and develop a strategy to protect your business against the potential fallout. After all, a vast number of millennials are headed to workplaces all over the world, and they despise even listening to voice messages, never mind dialing into voicemail, punching in a PIN, getting out pen and paper to record messages, and then responding to them in kind.
People respond faster to a text message than they do to voicemail or email. It’s a trend that has emerged in our spectacularly digital age and is here to stay. Relegated to history is the landline, even email. In fact, SMS (Short Message Service) text messages have a phenomenal open rate of 98 percent—which no other marketing tool comes close to matching. Combine that with the 4.5 billion mobile users in the world (smartphones and feature phones, since SMS works on both) and you have a market worthy of leveraging any way you can.
Businesses today are doing just that. They’re taking advantage of widespread SMS usage to cement relationships with their customers. Restaurants are confirming reservations. Nail salons are making appointments. Online shops are increasing sales by answering customer questions on the spot. It’s a whole new world—and today’s tech-savvy consumers love it!
Just ask Mutare Inc.’s Rich Quattrocchi, Vice President of Business Development, how the Zang all-in-one cloud communication platform has helped his company speed time to market and reduce complexity of application development and you’ll find out just how satisfied a customer can be with a product.
The 2016 International Avaya Users Group (IAUG) Summit, “Avaya Engage,” is this week in Orlando, Florida. Communications technology professionals from around the world will join together to learn from each other and catch up on the latest industry news and announcements. Avaya’s newest division, Zang Inc., will be there (in the Avaya Booth) to showcase its 100 percent cloud communications platform that makes it easy for anyone to build communication apps. Zang customer and Avaya developer partner Mutare Inc. will also be in attendance (Booth 135), not only to participate in the Zang session but to announce its own innovative new product, SAM, or Smart Assist by Mutare.
TelTech is a telecom-focused tech company that creates inventive Web and mobile communication apps. Its products are innovative yet practical, and exactly what people really want—whether they know it yet or not. Its latest release is WhoApp, a free service that transforms unknown phone numbers into names, faces and addresses so you’ll never wonder “Who’s calling?” again.
Since the company’s inception, TelTech employees have always been passionate about conceiving of and designing cutting-edge communication apps. However, as the business grew, so did a sense of frustration with the time-consuming development process. It eventually became clear that the heavy focus on building app architecture was taking creative time away, hampering productivity.