There’s a claim floating around out there in the business world today that suggests customer experience will overtake price and product as the key brand differentiator by 2020. But here’s the reality: customer experience is not the future. It’s not even right around the corner. Customer experience is now.
Listen up, gentlemen: it’s time to have a man-to-man about texting. No, we’re not going to ask why you still haven’t replied to your mother’s message from last Tuesday. And we’re not here to lobby you to send your significant other SMS sonnets in the middle of the afternoon.
We’ve always touted Zang’s all-in-one platform, Zang Cloud, as a simple but elegant way to add communication tools to applications—even for non-developers. But we hadn’t foreseen that undergrads could also appreciate the technology and take advantage of an opportunity to put it to good use. Yet, when the occasion arose, we were delighted to participate in a two-week competition for Ontario colleges geared toward educating and engaging young people in modern technology, specifically unified communications (UC).
“Send SMS” is a new service developed by Zang Cloud partner ImaginationSoft for its client, a major water utility company in Puerto Rico. ImaginationSoft, a custom software development company, is also based in Puerto Rico and has been working with this client for more than 10 years—initially programming its interactive voice response (IVR) system and then adding services over the course of the relationship.
Zang provides a robust cloud-based communication platform for creating voice and SMS applications for computers, mobile devices, online services, or integration into the traditional phone systems. Many different industries trust Zang, including call centers, to assist them in seamlessly incorporating real-time communications into their applications while increasing customer engagement.