The Five Easiest Ways to Doom Your Next Mobile App

Posted by Nick Zdravkovski on November 30, 2016

The mobile app development industry is currently thriving, and increased growth is expected in future. Apps are transforming the world, and literally defining how people go about their daily routines. However, not every app is successful. In fact, a recent study focusing on retention metrics on Google Play apps established the average app loses over 95 percent of its daily active users within 90 days of the initial install. Stunning, right?

After spending several hours and resources tweaking, polishing, and reworking an app, you definitely do not want it to be part of the above statistic, right? How can you evade this scenario? Simple, keep away from certain blunders, even if you’re an experienced app developer. Here are the five easiest ways to doom your next mobile app development efforts.

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Topics: app development, mobile apps, UI

Product Design and the Customer Experience

Posted by Nick Zdravkovski on August 31, 2016

The competition to gain and hold onto customers has blown the roof off traditional software development. Developers are scrambling to keep up with innovative new technologies coming out of the woodwork on a continual basis. Plus, the demands of a new generation of digital experts—you know them as millennials—are driving the market and must be taken into account. In this environment, what can product designers bring to product development to help their companies thrive?

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Topics: CX, customer happiness, UX, UI