Four Ways to Use SMS to Increase the Acquisition & Engagement of Mobile Users

Posted by Alex Misevski on January 5, 2017

Smartphone usage is exploding, and doesn’t show signs of slowing down. By 2019, it’s estimated that the number of smartphone users worldwide will be close to 3 billion. And, with data showing that 90 percent of users’ mobile time is spent in apps, integrating SMS capabilities in applications is pivotal in brands growing their mobile user base.

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Topics: CX, UX, SMS

TaCode Tuesdays:  How to Use Zang to Create Automated SMS Alerts & Prevent Credit Card Fraud

Posted by Pedram Mohammadi on January 3, 2017

Welcome back to TaCode Tuesdays! This is the only place you can find snippets of code for use in your very own text/voice apps, along with a weekly dose of taco puns. I’m a developer here at Zang and not only am I a big fan of tacos (if that wasn’t already apparent), I’m also a fan of open source. My goal is to share a new app idea each week that you're free to use “as is” or modify and use as the basis for your next app.

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Topics: Ideas, TaCode Tuesday, SMS, Alerts

How to Create Automated Surveys Through Voice or SMS to Measure Customer Satisfaction

Posted by Alex Misevski on December 29, 2016

A recent study found that a satisfied customer tells nine people about the positive experience, while a dissatisfied one tells nearly twice as many people about their negative experience. Therefore, perfecting customer experience can do wonders in driving brand loyalty and consequently increasing revenues. Fortunately, developers can create an automated survey that can be answered over phone or SMS to enhance customer experience using Zang’s APIs.

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Topics: APIs, CX, SMS, Automation

The CMO’s New Role: 360 Degree Customer Engagement

Posted by Mo Nezarati on December 15, 2016

Once, chief marketing officers (CMOs) were primarily tasked with brand management, market research and advertising. Today they’re being asked to do a whole lot more—from implementing technologies to analyzing data to customer service to measuring impact—all in an effort to forge stronger bonds with customers.

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Topics: CX, SMS, bots

Failed Delivery? Top Factors That Affect Message Delivery

Posted by Bryan Dingwall on December 1, 2016

In spite of its popularity and ease-of-use across the world, SMS delivery is not always guaranteed, and several factors influence the successful delivery of sent messages. From number validity to routing factors, this article will address some of the top factors that affect message delivery. If you’re a mobile app developer, you should take them into consideration when building and testing your apps.

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Topics: Phone Numbers, SMS, messaging