Nike’s Open Source Software: Why It Matters

Posted by Alex Misevski on November 14, 2016

Open source branding is an emerging phenomenon. Spurred, in part, by the importance of the internet and dominance of social media, the principle behind it is quite simple- create free, open source software and submit it to public source code management and version control sites. From there, developers use it to create a totally different product, as long as its license permits, thereby causing wide market adoption. The open source branding strategy is a unique twist on brand development. As Scott Cook, co-founder of Intuit says: A brand is no longer what we tell the consumer it is – it is what consumers tell each other it is.

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Topics: Ideas, open source, development