Open source branding is an emerging phenomenon. Spurred, in part, by the importance of the internet and dominance of social media, the principle behind it is quite simple- create free, open source software and submit it to public source code management and version control sites. From there, developers use it to create a totally different product, as long as its license permits, thereby causing wide market adoption. The open source branding strategy is a unique twist on brand development. As Scott Cook, co-founder of Intuit says: A brand is no longer what we tell the consumer it is – it is what consumers tell each other it is.
Facebook recently launched a shoe-box sized internet platform that can be mounted on a tree, street lamp, or telephone pole that’s robust enough to survive harsh weather conditions. Also known as OpenCellular, it’s one of the many research outputs from the tech giant’s Open Compute Project (OCP).
Its mission is to provide open source server, storage, and data center hardware that’s efficient and scalable. OCP is a non-profit organization composed of industry leaders from Google, Apple, Microsoft, Intel, Seagate, Dell, and Ericsson, just to name a few. Recently, financial institutions such as Goldman Sachs and Bank of America joined the foundation, and all are working together to create better designs that are free for all.