Every savvy business leader today knows that customer experience must be regarded as fundamental for their organization’s success. But what about the fundamentals that build a superior customer experience?
At Zang, we have a special affinity for the makers of the world. The people that love to roll up their sleeves, get their hands dirty and set to work finding their own solution to the challenge at hand. That’s why we designed Zang Cloud the way we did. With a robust suite of features and intuitive design for ease of use, Zang Cloud empowers our customers to build their own applications quickly, effectively, and most importantly, to meet their own personal needs.
In a previous blog post, we sought to assuage the worries of business leaders feeling landlocked over their continued use of landlines. Though there has never been more choice when it comes to business technology, landlines remain a practical and cost-effective solution for many organizations. In fact, business leaders today even have the option to integrate many of the latest technologies within their existing landline infrastructure. This may be the optimal balance for many businesses today, based on the results of Deloitte’s 2017 Global Contact Center survey.
For the modern line of business manager, unified communications technology has been a pivotal tool for augmenting the customer experience by expanding touch-points and giving consumers an opportunity to engage with brands in real-time.
Marketing and information technology (IT) have merged within corporations, leading to ramped up tech responsibilities for the chief marketing officer (CMO). In Part 1 of this series on the CMO’s emerging role, I illustrated how the line has blurred between CIO and CMO duties, and described what new skills CMOs must acquire to successfully steer their organizations and better serve customers.
In this Part 2, we will look at the ways CMOs can maximize collaboration with CIOs and leverage technology to achieve business goals.