What’s so important about communications solutions anyway? Easy: Solutions that improve communications allow people to have better experiences with companies. These people then become loyal fans of said companies, driving their success. Zang powers these solutions with real-time communications such as voice and SMS APIs for mobile, Web and desktop environments.
Customers have the power—the power that used to belong to software businesses back when the perpetual (license plus maintenance) revenue model reigned supreme. While the perpetual model still prevails in enterprise software today, its dominance is fading now that the digital age has ushered in the software-as-a-service (SaaS), or “subscription,” model, which allows companies the convenience of signing up for an externally hosted service—vs. building and hosting their own. What’s more, short-term SaaS contracts (typically one or three years) give companies free range to explore other options.