As consumers around the world continue to expect instantaneous, seamless communication with the brands they love, the brands they love will need to do what they can to keep up. And for many, that means switching from premise-based call center solutions to those that are on the cloud. In fact, some believe 2017 will be the year of the cloud-based communications provider, and there’s no time like the present to make the switch. From better ROI to higher agent efficiency, here are the six main benefits of cloud-based call centers.
Marketing and information technology (IT) have merged within corporations, leading to ramped up tech responsibilities for the chief marketing officer (CMO). In Part 1 of this series on the CMO’s emerging role, I illustrated how the line has blurred between CIO and CMO duties, and described what new skills CMOs must acquire to successfully steer their organizations and better serve customers.
In this Part 2, we will look at the ways CMOs can maximize collaboration with CIOs and leverage technology to achieve business goals.
In the increasingly competitive digital economy today, businesses of all sizes must provide personnel and customers alike with enterprise-grade communications enablement tools in order to gain market share. The modern consumer has come to expect large businesses to enrich their experience with a robust set of communications features, from intuitive IVR to in-app messaging.
TaCode Tuesday is back! That means your favorite developer at Zang is here to deliver free snippets of code for use in your very own text/voice apps along with hilarious taco puns. This week I’m going to show you how to make e-commerce customers smile by allowing them to track deliveries via SMS on their Android phone. But first, let's taco 'bout how this can set your business apart and improve customer loyalty.
In most cases, products are cheaper when ordered online. When compared to retail, online products are more or less 50 percent cheaper due to the elimination of certain components that hike up product prices like storage, rent, staff, utilities, and the middle-man.
The chief marketing officer's role is evolving to take on more of an IT perspective—not just in theory, but in actual budget allotment, IT decision making responsibility and CEO mandates for business growth. The trend is blurring the lines between CIO and CMO responsibilities within the enterprise, requiring better collaboration between the parties to break down information silos and forge optimal solutions.