The chief marketing officer's role is evolving to take on more of an IT perspective—not just in theory, but in actual budget allotment, IT decision making responsibility and CEO mandates for business growth. The trend is blurring the lines between CIO and CMO responsibilities within the enterprise, requiring better collaboration between the parties to break down information silos and forge optimal solutions.
Zang provides a robust cloud-based communication platform for creating voice and SMS applications for computers, mobile devices, online services, or integration into the traditional phone systems. Many different industries trust Zang, including call centers, to assist them in seamlessly incorporating real-time communications into their applications while increasing customer engagement.
The competition to gain and hold onto customers has blown the roof off traditional software development. Developers are scrambling to keep up with innovative new technologies coming out of the woodwork on a continual basis. Plus, the demands of a new generation of digital experts—you know them as millennials—are driving the market and must be taken into account. In this environment, what can product designers bring to product development to help their companies thrive?
What’s so important about communications solutions anyway? Easy: Solutions that improve communications allow people to have better experiences with companies. These people then become loyal fans of said companies, driving their success. Zang powers these solutions with real-time communications such as voice and SMS APIs for mobile, Web and desktop environments.
Customers have the power—the power that used to belong to software businesses back when the perpetual (license plus maintenance) revenue model reigned supreme. While the perpetual model still prevails in enterprise software today, its dominance is fading now that the digital age has ushered in the software-as-a-service (SaaS), or “subscription,” model, which allows companies the convenience of signing up for an externally hosted service—vs. building and hosting their own. What’s more, short-term SaaS contracts (typically one or three years) give companies free range to explore other options.