The CMO’s Emerging Role, Part 2: Taking the Technology Reins

Posted by Mo Nezarati on April 26, 2017

Marketing and information technology (IT) have merged within corporations, leading to ramped up tech responsibilities for the chief marketing officer (CMO). In Part 1 of this series on the CMO’s emerging role, I illustrated how the line has blurred between CIO and CMO duties, and described what new skills CMOs must acquire to successfully steer their organizations and better serve customers.

In this Part 2, we will look at the ways CMOs can maximize collaboration with CIOs and leverage technology to achieve business goals.

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Topics: Communication Apps, CX, customer happiness

What Can Zang Workflow Do For Your Business?

Posted by Alex Misevski on April 19, 2017

In the increasingly competitive digital economy today, businesses of all sizes must provide personnel and customers alike with enterprise-grade communications enablement tools in order to gain market share. The modern consumer has come to expect large businesses to enrich their experience with a robust set of communications features, from intuitive IVR to in-app messaging.

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Topics: cPaaS, app development, customer happiness

How to Extend Your Android App to Include SMS-based Shipment Tracking

Posted by Pedram Mohammadi on April 18, 2017

TaCode Tuesday is back!  That means your favorite developer at Zang is here to deliver free snippets of code for use in your very own text/voice apps along with hilarious taco puns. This week I’m going to show you how to make e-commerce customers smile by allowing them to track deliveries via SMS on their Android phone. But first, let's taco 'bout how this can set your business apart and improve customer loyalty.  

In most cases, products are cheaper when ordered online. When compared to retail, online products are more or less 50 percent cheaper due to the elimination of certain components that hike up product prices like storage, rent, staff, utilities, and the middle-man.

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Topics: TaCode Tuesday, cPaaS, customer happiness, SMS

The CMO’s Emerging IT Role, Part 1: Who Owns The Customer Experience?

Posted by Mo Nezarati on April 4, 2017

The chief marketing officer's role is evolving to take on more of an IT perspective—not just in theory, but in actual budget allotment, IT decision making responsibility and CEO mandates for business growth. The trend is blurring the lines between CIO and CMO responsibilities within the enterprise, requiring better collaboration between the parties to break down information silos and forge optimal solutions.

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Topics: cPaaS, CX, customer happiness

Zang Partner Helps Call Centers Increase Customer Satisfaction: Here’s How You Can, Too

Posted by Alex Misevski on October 10, 2016
 

Zang provides a robust cloud-based communication platform for creating voice and SMS applications for computers, mobile devices, online services, or integration into the traditional phone systems. Many different industries trust Zang, including call centers, to assist them in seamlessly incorporating real-time communications into their applications while increasing customer engagement.

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Topics: Use Cases, Built On Zang, customer happiness