Mobile marketing experts claim that there are three key elements behind every successful SMS marketing campaign: first, a carefully crafted text message that includes a valuable offer, exclusivity, a sense of urgency, and a direct call to action that’s easy to understand. Second, a cross-functional team that can help in operating the program; and third, regular measurement of key performance indicators.
In the increasingly competitive digital economy today, businesses of all sizes must provide personnel and customers alike with enterprise-grade communications enablement tools in order to gain market share. The modern consumer has come to expect large businesses to enrich their experience with a robust set of communications features, from intuitive IVR to in-app messaging.
TaCode Tuesday is back! That means your favorite developer at Zang is here to deliver free snippets of code for use in your very own text/voice apps along with hilarious taco puns. This week I’m going to show you how to make e-commerce customers smile by allowing them to track deliveries via SMS on their Android phone. But first, let's taco 'bout how this can set your business apart and improve customer loyalty.
In most cases, products are cheaper when ordered online. When compared to retail, online products are more or less 50 percent cheaper due to the elimination of certain components that hike up product prices like storage, rent, staff, utilities, and the middle-man.
Deploying a cloud-based unified communications system can greatly benefit your business. Generally, unified communications involve the integration of multiple methods of communication and data sharing—such as voice, video conferencing, mobility features, and the Internet—around a single user interface. By bringing together multiple communications services into a single cohesive product, a unified communication structure offers opportunity for optimizing business processes and enhancing efficiencies.
The chief marketing officer's role is evolving to take on more of an IT perspective—not just in theory, but in actual budget allotment, IT decision making responsibility and CEO mandates for business growth. The trend is blurring the lines between CIO and CMO responsibilities within the enterprise, requiring better collaboration between the parties to break down information silos and forge optimal solutions.