The CMO’s Emerging Role, Part 4: Building Value for the Organization

Posted by Mo Nezarati on June 7, 2017

As we’ve touched on in Part 1, Part 2 and Part 3, as chief marketing officer (CMO), your role has become more aligned with that of the chief information officer (CIO) and the CEO. To be successful in your position, you must take on an IT perspective in order to respond effectively to the digital transformation of the market. As the primary customer liaison and voice for your brand, you must also meet CEO mandates for top-line growth and revenue generation.

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Topics: Communication Apps, customer happiness, CMO

The CMO’s Emerging Role, Part 3: Leveraging New Skills

Posted by Mo Nezarati on May 18, 2017

As your company’s chief marketing officer (CMO), how are you fitting into the IT space and the organization as a whole? The heightened role of CMO in today’s customer-focused enterprise requires that you contribute more fully to IT decision making and CEO mandates for business growth, as we explained in Part 1 and Part 2 of this series on the CMO’s emerging role.

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Topics: Communication Apps, customer happiness, CMO

Too Busy To Celebrate National Small Business Week? Treat Yourself with Zang Spaces!

Posted by Alex Misevski on May 1, 2017

Every year since 1963, it has been a tradition that the President of the United States issues a proclamation announcing National Small Business Week, designed to recognize the contributions and sacrifices made by the pioneering entrepreneurs and small business owners that are the cornerstone of our communities and economy at large.

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Topics: Communication Apps, Built On Zang, collaboration

The CMO’s Emerging Role, Part 2: Taking the Technology Reins

Posted by Mo Nezarati on April 26, 2017

Marketing and information technology (IT) have merged within corporations, leading to ramped up tech responsibilities for the chief marketing officer (CMO). In Part 1 of this series on the CMO’s emerging role, I illustrated how the line has blurred between CIO and CMO duties, and described what new skills CMOs must acquire to successfully steer their organizations and better serve customers.

In this Part 2, we will look at the ways CMOs can maximize collaboration with CIOs and leverage technology to achieve business goals.

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Topics: Communication Apps, CX, customer happiness

Google Opens Access to its Speech-to-Text API

Posted by Alex Misevski on January 25, 2017

Google finally opened its Cloud Speech API to the public, allowing third-party developers to convert audio-to-text within their own applications. Since March 2016, the web giant has provided access to the limited preview version through its developer website. Although it’s still in beta, Google’s speech recognition technology promises to offer developers an improved experience that’s better than current speech recognition providers.

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Topics: Communication Apps, APIs, app development