As we’ve touched on in Part 1, Part 2 and Part 3, as chief marketing officer (CMO), your role has become more aligned with that of the chief information officer (CIO) and the CEO. To be successful in your position, you must take on an IT perspective in order to respond effectively to the digital transformation of the market. As the primary customer liaison and voice for your brand, you must also meet CEO mandates for top-line growth and revenue generation.
As your company’s chief marketing officer (CMO), how are you fitting into the IT space and the organization as a whole? The heightened role of CMO in today’s customer-focused enterprise requires that you contribute more fully to IT decision making and CEO mandates for business growth, as we explained in Part 1 and Part 2 of this series on the CMO’s emerging role.
Every year since 1963, it has been a tradition that the President of the United States issues a proclamation announcing National Small Business Week, designed to recognize the contributions and sacrifices made by the pioneering entrepreneurs and small business owners that are the cornerstone of our communities and economy at large.
Marketing and information technology (IT) have merged within corporations, leading to ramped up tech responsibilities for the chief marketing officer (CMO). In Part 1 of this series on the CMO’s emerging role, I illustrated how the line has blurred between CIO and CMO duties, and described what new skills CMOs must acquire to successfully steer their organizations and better serve customers.
In this Part 2, we will look at the ways CMOs can maximize collaboration with CIOs and leverage technology to achieve business goals.
Google finally opened its Cloud Speech API to the public, allowing third-party developers to convert audio-to-text within their own applications. Since March 2016, the web giant has provided access to the limited preview version through its developer website. Although it’s still in beta, Google’s speech recognition technology promises to offer developers an improved experience that’s better than current speech recognition providers.