There you sit, behind your desk, with the four walls of your office seeming to keep creeping in with each passing day. You wait by your landline attentively waiting for your conference call, trying to keep out the feelings of isolation and claustrophobia. It is understandable that you might feel alone—the CDC reports that by the end of 2016, the majority of U.S. households had transitioned to cellphone-only homes.
In healthcare today, the communications technologies being deployed at medical facilities can be as vital as stethoscopes and blood pressure machines themselves. Faster and more fluid communications empower medical personnel to provide a higher level of care, whether it should be a single PCP or manager of a large staff across multiple locations.
Among the industries that have seen immense potential to add value from the incorporation of cutting-edge technologies, few have done so better than the healthcare sector. In fact, the telehealth industry—a combination of telecommunications technology and healthcare processes—has already demonstrated disruptive capabilities in the healthcare market in recent years.
As we’ve touched on in Part 1, Part 2 and Part 3, as chief marketing officer (CMO), your role has become more aligned with that of the chief information officer (CIO) and the CEO. To be successful in your position, you must take on an IT perspective in order to respond effectively to the digital transformation of the market. As the primary customer liaison and voice for your brand, you must also meet CEO mandates for top-line growth and revenue generation.
As your company’s chief marketing officer (CMO), how are you fitting into the IT space and the organization as a whole? The heightened role of CMO in today’s customer-focused enterprise requires that you contribute more fully to IT decision making and CEO mandates for business growth, as we explained in Part 1 and Part 2 of this series on the CMO’s emerging role.