Back in the day, patients were reminded about their medical appointments with postcards send through the mail. However, the postcard method was too slow, and the reminders often got trashed with the rest of the junk mail. After some decades, the use of phone calls become common. Unfortunately, phone calls are obstructive, usually untimely and, worse still, many people ignore unfamiliar numbers.
Imagine the improvements in communications and collaboration among the internal and external users of your business processes and applications if their communications software, e.g., text, email and chat, were built right in. There’d be no more switching between apps to continue conversations or share information. Processes could be integrated, transmissions streamlined and productivity elevated.
A recent study found that a satisfied customer tells nine people about the positive experience, while a dissatisfied one tells nearly twice as many people about their negative experience. Therefore, perfecting customer experience can do wonders in driving brand loyalty and consequently increasing revenues. Fortunately, developers can create an automated survey that can be answered over phone or SMS to enhance customer experience using Zang’s APIs.