When it comes to developing and deploying new applications, timing is everything. Your team has to fire on all cylinders to ensure that projects launch in conjunction with marketing pushes, product launches and other organizational initiatives to achieve optimal results. And in today’s complex and competitive market, it isn’t enough to simply hit your deadlines. You’ve got to hit them faster than the competition, and you’ve got to make sure that it’s done right the first time.
Last week, developers from around the world converged on New York City to enjoy the Big Apple’s largest developer conference and expo, DeveloperWeek. Among the innovative organizations in attendance, Zang played a key role. Zang, the industry’s first all-in-one cloud communications platform and applications-as-a-service provider, was a vital DevWeek sponsor and judge of the nation’s largest challenge-driven hackathon.
In the increasingly competitive digital economy today, businesses of all sizes must provide personnel and customers alike with enterprise-grade communications enablement tools in order to gain market share. The modern consumer has come to expect large businesses to enrich their experience with a robust set of communications features, from intuitive IVR to in-app messaging.
Global consumer demand for mobile applications dramatically increased from 400 million to 1.8 billion in just a matter of eight years. The landscape has radically changed since the first smart phone, equipped with only a calculator, world clock, calendar, and contact book, was introduced by IBM in 1993. Now, customers spend 90 percent of their digital time using mobile apps and only 10 percent browsing websites. An average user also downloads about nine applications per month and are satisfied with them only 55 percent of the time.
The battle for supremacy between the two giants of the operating system world—Android and iOS—grows ever thornier. Once a developer has decided to build an app, the key question that he or she often battles with is “between Android and iOS app development, which is the best choice for me”?