Listen up, gentlemen: it’s time to have a man-to-man about texting. No, we’re not going to ask why you still haven’t replied to your mother’s message from last Tuesday. And we’re not here to lobby you to send your significant other SMS sonnets in the middle of the afternoon.
We’re here on behalf of another important person in your life that might think your text game is a little less than fire: your customer.
According to a recent OpenMarket report, 60 percent of millennial consumers today prefer two-way text engagement with companies over other channels like voice and email. And while many businesses have become adept at sending out targeted messages, they forget that communication is a two-way street. Many of those very same organizations have failed to make it possible for customers to text them.
Businesses that fail to incorporate texting capabilities for customer interactions have a lot to lose. There are now more millennials in the workforce than any other generation, and they’re letting their money do the talking. An Advertising Age report indicates that millennials will spend $200 billion annually starting in 2017. If they don’t think your business is up to the task of providing superior customer service, they’re not afraid to look elsewhere. 70 percent of those surveyed by Advertising Age said they did repeat business with the brands they preferred.
If you want to make sure that your business keeps a leg up on the competition, why not take a look at a company that knows text enablement is the key to keeping it 100.
Man Crates ships customizable gifts for men. Whether you’re looking for a gift for a foodie, a whiskey connoisseur, a gamer or the lumberjack in your life, they’ve got you covered. Their gift sets come packed in bonafide crates. And because even Chuck Norris wouldn’t be able to open a Man Crate with his bare hands, they ship with a free crowbar. Why would a man want a gift he could open any other way?
But the most awesome gift that Man Crates gives its customers? A better customer experience. Earlier this year, Man Crates partnered with BBB now, a program offered by OwnerListens and built on Zang, to enable text communications with customers. OwnerListens’ BBB now messaging platform enables customers to use SMS texting to reach businesses of all types and sizes.
BBB now relies on the Zang Cloud to deliver a consistent texting experience for Man Crates and their customers. Working with their partners, Man Crates was able to add texting capabilities to their legacy telecommunications infrastructure.
“Zang Cloud is a crucial component, and the best overall we’ve found to date, for us to provide a reliable and enjoyable texting service for our customers to communicate with theirs,” says Eli Lipstein, OwnerListens Head of Product.
Because text messages are opened at an astounding rate of 98 percent, Man Crates has been able to significantly increase engagement with their customers—whether for sales, customer service inquiries or even just to send a post-delivery digital fist bump of appreciation. If your business isn’t getting the brotherly love you’ve come to expect from your customers, check out all the transformative solutions you can build from Zang Cloud today. Go ahead: be a man.
Start building on Zang Cloud today and get a free $2 credit to get your project started. Or learn more about the capabilities of OwnerListens in this text messaging app case study on Avaya or on their website OwnerListens.com.
Interested in app development and don't know where to start. Read our guide to the top programming languages.