Throughout the course of the year, fathers across the country work tirelessly to protect, support and raise their families. They work hard and make great personal sacrifices to ensure that we will have a better life than they had for themselves.
From June 19th through the 21st developers from around the world will converge to attend DeveloperWeek, New York’s largest developer conference and expo. Over 3,000 developers, devops pros and business executives will descend upon the expansive event to get a firsthand look at the tools and technologies transforming development and its role in business today.
As we’ve touched on in Part 1, Part 2 and Part 3, as chief marketing officer (CMO), your role has become more aligned with that of the chief information officer (CIO) and the CEO. To be successful in your position, you must take on an IT perspective in order to respond effectively to the digital transformation of the market. As the primary customer liaison and voice for your brand, you must also meet CEO mandates for top-line growth and revenue generation.
As your company’s chief marketing officer (CMO), how are you fitting into the IT space and the organization as a whole? The heightened role of CMO in today’s customer-focused enterprise requires that you contribute more fully to IT decision making and CEO mandates for business growth, as we explained in Part 1 and Part 2 of this series on the CMO’s emerging role.
Mobile marketing experts claim that there are three key elements behind every successful SMS marketing campaign: first, a carefully crafted text message that includes a valuable offer, exclusivity, a sense of urgency, and a direct call to action that’s easy to understand. Second, a cross-functional team that can help in operating the program; and third, regular measurement of key performance indicators.