Landline Have You Feeling Landlocked? Where to Go From Here

Posted by Bob Romano on November 21, 2017

There you sit, behind your desk, with the four walls of your office seeming to keep creeping in with each passing day. You wait by your landline attentively waiting for your conference call, trying to keep out the feelings of isolation and claustrophobia. It is understandable that you might feel alone—the CDC reports that by the end of 2016, the majority of U.S. households had transitioned to cellphone-only homes.

customer experience professional at desk on landline

While you sit at your desk waiting for the phone to ring, you imagine a world of remote workers sipping lattes over their laptops and responding to email on trains. Given your imagination, it certainly makes sense that you might be feeling landlocked.

But in this moment of quiet desperation, it is important to remember two things.

First, you’re not alone. While the CDC’s research does reflect a growing cord-cutting trend, it should be noted that nearly 40 percent of survey respondents still had landlines too. And in the business world, there is still a clear case for landlines—especially in an age in which your channel presence must be comprehensive.

Perhaps the most important consideration, however, is this: you don’t need to abandon your landline to mitigate that landlocked feeling. There are numerous ways to leverage emerging technology to bring many modern features to your landline that will allow you to stay current with the competition, provide better service to customers, while protecting your bottom line too.

But now that the proverbial walls of your office have come down, and the world has opened back up to you, it can be challenging to know which direction to head. The 21st century landline can look vastly different you may think. Here are several suggestions to get you started:

Deploy an automated receptionist

You’ll provide a superior customer experience when calls are directed quickly, correctly, and the right information is obtained by your customers on first contact. You can provide that robust contact center experience with automated receptionist capabilities that can be integrated into your existing infrastructure.

Synch your cell for call transfers

By using software like our own Zang App, your employees can synch their landline with their mobile device so that when they receive calls through their apps, they can easily differentiate between personal and business calls. This can also allow seamless transfers, so that your team can have remote access to your business landline to provide a positive customer experience anytime, anywhere.

Streamline operational inefficiencies

Providing a quality customer experience isn’t just about your customers, believe it or not. Happy customers, ultimately, make for happier employees too. Clear and seamless communications can help to mitigate downtime and disengagement, meaning the tools you integrate into your landline will increase productivity. This, in turn, will allow you to streamline operational inefficiencies to further bolster customer experience initiatives.

Just because your business is using a landline, that doesn’t mean you have to miss out on some of the wonderful business features available on smartphones and softphones. To learn how Zang can help you custom build a strategy to leverage the equipment at your desk, click here.

When Marine Rescue Technologies needed a dependable communications technology supported by a knowledgeable and efficient vendor, they found Zang. Learn more in the case study on If you're looking for solutions that can replace landlines, look no further than this article. 

Read the Case Study


Topics: Communication Apps, Phone Numbers, Zang Office