Mo Nezarati

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The CMO’s Emerging Role, Part 4: Building Value for the Organization

Posted by Mo Nezarati on June 7, 2017

As we’ve touched on in Part 1, Part 2 and Part 3, as chief marketing officer (CMO), your role has become more aligned with that of the chief information officer (CIO) and the CEO. To be successful in your position, you must take on an IT perspective in order to respond effectively to the digital transformation of the market. As the primary customer liaison and voice for your brand, you must also meet CEO mandates for top-line growth and revenue generation.

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Topics: Communication Apps, customer happiness, CMO

The CMO’s Emerging Role, Part 3: Leveraging New Skills

Posted by Mo Nezarati on May 18, 2017

As your company’s chief marketing officer (CMO), how are you fitting into the IT space and the organization as a whole? The heightened role of CMO in today’s customer-focused enterprise requires that you contribute more fully to IT decision making and CEO mandates for business growth, as we explained in Part 1 and Part 2 of this series on the CMO’s emerging role.

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Topics: Communication Apps, customer happiness, CMO

The CMO’s Emerging Role, Part 2: Taking the Technology Reins

Posted by Mo Nezarati on April 26, 2017

Marketing and information technology (IT) have merged within corporations, leading to ramped up tech responsibilities for the chief marketing officer (CMO). In Part 1 of this series on the CMO’s emerging role, I illustrated how the line has blurred between CIO and CMO duties, and described what new skills CMOs must acquire to successfully steer their organizations and better serve customers.

In this Part 2, we will look at the ways CMOs can maximize collaboration with CIOs and leverage technology to achieve business goals.

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Topics: Communication Apps, CX, customer happiness

The CMO’s Emerging IT Role, Part 1: Who Owns The Customer Experience?

Posted by Mo Nezarati on April 4, 2017

The chief marketing officer's role is evolving to take on more of an IT perspective—not just in theory, but in actual budget allotment, IT decision making responsibility and CEO mandates for business growth. The trend is blurring the lines between CIO and CMO responsibilities within the enterprise, requiring better collaboration between the parties to break down information silos and forge optimal solutions.

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Topics: cPaaS, CX, customer happiness

The CMO’s New Role: 360 Degree Customer Engagement

Posted by Mo Nezarati on December 15, 2016

Once, chief marketing officers (CMOs) were primarily tasked with brand management, market research and advertising. Today they’re being asked to do a whole lot more—from implementing technologies to analyzing data to customer service to measuring impact—all in an effort to forge stronger bonds with customers.

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Topics: CX, SMS, bots