The chief marketing officer's role is evolving to take on more of an IT perspective—not just in theory, but in actual budget allotment, IT decision making responsibility and CEO mandates for business growth. The trend is blurring the lines between CIO and CMO responsibilities within the enterprise, requiring better collaboration between the parties to break down information silos and forge optimal solutions.
Once, chief marketing officers (CMOs) were primarily tasked with brand management, market research and advertising. Today they’re being asked to do a whole lot more—from implementing technologies to analyzing data to customer service to measuring impact—all in an effort to forge stronger bonds with customers.
The idea of using data to transform your business is often talked about but less often achieved. The hype surrounding “big data” and its big promises is exciting in theory, but disappointing in reality. There are obstacles at all stages—from storing large amounts of data to accessing it to understanding it and then applying those understandings; the process is complex to say the least.
Originally, the title of this blog referred to communication “trends,” but what we’re seeing here at Zang would be better described as needs than trends.
In business, customer attitudes evolve, the workplace transforms, and technology progresses rapidly, leaving organizations in a state of constant adaptation. Along with all of that come new sets of needs. Suddenly, scattered workers need ways to connect, when walking down the hall isn’t always possible. Customer service managers need to keep pace with customers, who prefer to interact with businesses on their own terms, in a variety of ways. Keeping up with demands like these is a necessity—the business world’s version of “survival of the fittest.”
I’m excited to announce the addition of 57 new countries where the Zang platform is now available. With this expansion, Zang is now available to millions of new organizations and billions of new users from around the world who can add voice and SMS capabilities to their business processes, mobile and web applications as well as their services.
Hundreds of Zang-developed applications are in-use today with dozens developed since Zang’s official launch in March. And with 71 percent of enterprises creating their own mobile apps, many businesses—small and large—are finding the extreme easy-of-use and utility of Zang a “must have” part of their application development strategy.
Some of the latest Zang-developed apps available in the Apple App Store today include: