The mobile app development industry continues to flourish at a feverish rate. As mobile app trends move from 2016 into 2017, developers expect to witness the continuing emergence of better, cutting-edge technologies that will advance the growth of the industry to higher heights. From an increase in the adoption of Artificial Intelligence to the proliferation of app streaming, here are a few of the top trends impacting the mobile app development landscape in 2017.
Smartphone usage is exploding, and doesn’t show signs of slowing down. By 2019, it’s estimated that the number of smartphone users worldwide will be close to 3 billion. And, with data showing that 90 percent of users’ mobile time is spent in apps, integrating SMS capabilities in applications is pivotal in brands growing their mobile user base.
A recent study found that a satisfied customer tells nine people about the positive experience, while a dissatisfied one tells nearly twice as many people about their negative experience. Therefore, perfecting customer experience can do wonders in driving brand loyalty and consequently increasing revenues. Fortunately, developers can create an automated survey that can be answered over phone or SMS to enhance customer experience using Zang’s APIs.
Since then, AI has strived to build machines that can:
- interact with the real world;
- plan and navigate the world that humans live in;
- speak natural human language;
- be “taught” how to perceive things; and
- create a fully autonomous computer that can continuously learn by itself.
The Most Notable AI Acquisitions
Fast forward to 2016 – Google, IBM, Facebook, and Baidu are leading the game towards AI. A study was conducted by CBS Insight this year showing all major acquisitions done by these tech giants catering to various industries.
We’ve always touted Zang’s all-in-one platform, Zang Cloud, as a simple but elegant way to add communication tools to applications—even for non-developers. But we hadn’t foreseen that undergrads could also appreciate the technology and take advantage of an opportunity to put it to good use. Yet, when the occasion arose, we were delighted to participate in a two-week competition for Ontario colleges geared toward educating and engaging young people in modern technology, specifically unified communications (UC).