As your company’s chief marketing officer (CMO), how are you fitting into the IT space and the organization as a whole? The heightened role of CMO in today’s customer-focused enterprise requires that you contribute more fully to IT decision making and CEO mandates for business growth, as we explained in Part 1 and Part 2 of this series on the CMO’s emerging role.
Mobile marketing experts claim that there are three key elements behind every successful SMS marketing campaign: first, a carefully crafted text message that includes a valuable offer, exclusivity, a sense of urgency, and a direct call to action that’s easy to understand. Second, a cross-functional team that can help in operating the program; and third, regular measurement of key performance indicators.
As consumers around the world continue to expect instantaneous, seamless communication with the brands they love, the brands they love will need to do what they can to keep up. And for many, that means switching from premise-based call center solutions to those that are on the cloud. In fact, some believe 2017 will be the year of the cloud-based communications provider, and there’s no time like the present to make the switch. From better ROI to higher agent efficiency, here are the six main benefits of cloud-based call centers.
Every year since 1963, it has been a tradition that the President of the United States issues a proclamation announcing National Small Business Week, designed to recognize the contributions and sacrifices made by the pioneering entrepreneurs and small business owners that are the cornerstone of our communities and economy at large.
Marketing and information technology (IT) have merged within corporations, leading to ramped up tech responsibilities for the chief marketing officer (CMO). In Part 1 of this series on the CMO’s emerging role, I illustrated how the line has blurred between CIO and CMO duties, and described what new skills CMOs must acquire to successfully steer their organizations and better serve customers.
In this Part 2, we will look at the ways CMOs can maximize collaboration with CIOs and leverage technology to achieve business goals.